Using the devices’s sensors, cameras, and supporting software like computer vision, a user can experience XR content on their screen. And the second: mobile devices, which allow users to experience XR content through something known as the magic window. The first: users can interact with XR through sophisticated, expensive, power-hungry headsets that offer highly immersive experiences, but are not all that accessible to the masses. How can users interact with XR content you might ask? Currently, there are two main approaches. The XR spectrum covers the space between a completely digital world and a completely real world, with VR on the digital end, AR on the real end, and MR bridging the gap between the two. It’s the space of reality that exists between a completely digital solution and the real world. Simply put, XR or Extended Reality is the overarching term for AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality). XR and the Magic Windowīefore we jump into the opportunities XR creates in the e-commerce space, let’s define the frequently misunderstood term and discuss how it can be brought to the mass market. For today, we’re going to focus on the world of XR. Augmented, virtual and mixed reality are beginning to find mainstream footing with big-name retailers, which makes now the perfect time to explore this area. But voice isn’t the only emerging interface experience and it may not be the most effective option for your brand’s needs, either. The world of voice has gained a lot of traction in the past few years with the rise of Amazon Alexa and Google Home (among others), and there’s lots of great reading on the topic. A digital retail experience that engages the customer at key touchpoints, allows them to experience your brand up close, and brings your products to their physical space instantaneously is the kind of experience that will stand out to consumers. Increasingly, to stand out, businesses need to look at emerging technologies such as XR and voice to engage customers and develop their brand in new ways. But to achieve a digital transformation like that, there are unique challenges and opportunities to be faced that could either see a brand flourish, or find it lost in the noisy crowd that is online retail. And for many, that requires a full digital transformation to get touchpoints aligned across a digital platform experience solution. That’s where a strategic headless e-commerce solution can do wonders. Nowadays, for a brand to stand out it needs to compete for the customer’s attention at multiple touchpoints - without sacrificing the integrity of the brand. The formerly novel channels of online marketing supported by a virtual storefront on desktop and mobile just don’t give companies a competitive edge anymore. Long before the COVID-19 pandemic, brick-and-mortar stores were feeling a growing challenge from online retail, and since the pandemic hit, these pressures have accelerated. Looking at the role of XR solutions in digital retail experiences today and in the future.Į-commerce has become a highly competitive and crucial space for brands to succeed in.
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